Insights

Insights

Insights on innovation. We look at innovation wherever it comes from… startups, corporations and independent inventors. Our articles examine all angles of innovation, from concept to development to go-to-market, growth and scaling. We draw insights on how to apply learnings to your own organization and occasionally share things that Boom Factor has been working on as well. Hope you enjoy and hope to hear from you as well

Insights on innovation. We look at innovation wherever it comes from… startups, corporations and independent inventors. Our articles examine all angles of innovation, from concept to development to go-to-market, growth and scaling. We draw insights on how to apply learnings to your own organization and occasionally share things that Boom Factor has been working on as well. Hope you enjoy and hope to hear from you as well!

Structuring Flow of Add-and-Remove List Boxes
Recently, the BayCHI mailing list had an interesting discussion regarding a very common input mechanism with which many of us have grown accustomed: selecting f...
Keeping It in Context Part Deux: Contextual Hel...
In the first installment of this series, we examined how we can enhance search tools by allowing users to set the context of searches. In this article we will e...
User Experience Design + Web Design + Developme...
The fields of user experience design, web design, and web development are often at odds with each other. This leads to web sites that are just shadows of their...
Marissa Mayer of Google: Speed Good, AJAX Not S...
John Battelle reported Thursday on Marissa Mayer’s talk at the Web 2.0 conference held in San Francisco this week. Mayer shared some very fascinating find...
Web Site Users as Patrons
At Boom Factor, we often think of ‘users’ as ‘patrons’ to stress the fact that users of most web sites are either active or prospective...
Researching Concepts with Comics According to M...
Two weeks ago, I attended a talk given by Mark Wehner of Yahoo! Inc. at a BayCHI event in Mountain View. At first glance many may balk at the idea of conducting...
Google Web Optimizer Launches
On Wednesday Google unveiled a brilliant new tool, the Web Optimizer, at this year’s E-Metrics Summit. It puts the power of multivariate testing on an arr...
What Is User Experience Design
User experience design can sometimes be a slippery term. With all the other often used terms that float around in its realm in the technology and web space: int...
Forget Minimalist Web Design: Cluttered Pages A...
Some time ago iVillage commissioned Dynamic Logic to study the effect of page clutter on the effectiveness of advertising on the iVillage web site. The study st...
Aesthetic Web Design Hates Empirical Analysis
There seems to be a great riff these days between design and analysis. Usually the argument from the aestheticians seems to be self-preserving rather than logic...
The Contextual GUI
Computerworld.com published an article yesterday about the coming and recent changes in graphical user interfaces by Robert Mitchell. The article highlights adv...
Designing Web Sites for Market Segments
One of the most pervasive design shortcomings of web sites is neglecting entire market segments–a mistake that can have very costly consequences. This art...
Keeping It in Context – Part I: Categoric...
Much has been written about the correct placement and style for effectively integrating search on a site, yet a fundamental issue with such search remains: the...
Why Hire a User Experience Architect before a W...
When starting a web development project, there are many advantages to hiring a user experience architect first. The most important of these are: to ensure a usa...
Multiple Access Points – MAP
Information architectures and accompanying sitemaps often illustrate page relations with single channels linking them. These architectures are sub-optimal becau...