Insights

Insights

Insights on innovation. We look at innovation wherever it comes from… startups, corporations and independent inventors. Our articles examine all angles of innovation, from concept to development to go-to-market, growth and scaling. We draw insights on how to apply learnings to your own organization and occasionally share things that Boom Factor has been working on as well. Hope you enjoy and hope to hear from you as well

Insights on innovation. We look at innovation wherever it comes from… startups, corporations and independent inventors. Our articles examine all angles of innovation, from concept to development to go-to-market, growth and scaling. We draw insights on how to apply learnings to your own organization and occasionally share things that Boom Factor has been working on as well. Hope you enjoy and hope to hear from you as well!

Notification about new drag-and-drop feature and interface changes to Gmail.
Google Demonstrates New Gmail
The Web is abuzz with news that Google finally took its office suite, including Gmail, out of beta. Initially launched on April 1, 2004 as an invitation-only re...
LG Recognized for its Mobile User Interface
LG ARENA won the IF Communication Design Award for the 3D S-Class User Interface featured on its latest handset, LG ARENA, which was awarded Gold in the Product...
The Futility of the International Terminal
On a recent trip, I was reminded of the illogical separation of the international and domestic terminals in airports. I, like many, have been confused as to whe...
Some Inspirational UX Quotes
Here are a few quotes that should provide some mid-week inspiration. Some are fairly familiar and other are new gems: “It’s the total experience that matters. A...
The Importance of Content in the Customer Exper...
Colleen Jones at UX Magazine published a poignant article today entitled, Using Content to Grow Customer Relationships. She speaks about the value of enhancing...
Designing and Evaluating Gestural Interfaces
Touch continues to be a big topic in user experience and product development. I recently came across two articles that add great points to the continuing dialog...
Don Norman on User Experience Design
I encourage everyone in product development and service industries to watch the talk which Don Norman gave at UX Week last year (video below). I finally had a c...
Web Analytics and User Experience Design
Without user experience design to ground and inform it, trying to make sense of web analytics results in conjecture. On the other hand, user experience design w...
Dimensions of Compelling Mobile Experiences
Dave Zuverink, a Senior User Research Specialist on Adobe XD’s Mobile and Devices team, wrote a compelling article on the five dimensions of successful mo...
Visual Design Lead Leaves Google: Couldn’...
Douglas Bowman, largely credited with building the visual design team at Google, left the company on Friday, March 20. On his last day he wrote his reasons for...
Google’s User Experience Director Speaks...
BusinessWeek has a great Q&A with Google’s Director of User Experience, Irene Au. In the article, Irene Au is asked about Google’s approach to d...
A Great Example of Lazy (Soft) Registration
Imagine you go to a store to buy some new jeans. As you are checking out, the cashier tells you that you must provide your name, email, and passcode to purchase...
The Palm Pre User Experience
The iPhone started a paradigm shift in mobile that led to a deluge of touch-screen devices, which differ only slightly in feature sets and overall experience. M...
Digitial Camera User Interfaces
With all the talk of mobile phones and touch screen interfaces, it was nice to come across a fairly complete look at existing camera interfaces, which typically...
Eye-Tracking Studies at Google
Two user experience researchers share on the Google Blog how their team conducted eye-tracking studies on the interface of Universal Search to gain insight into...
Privacy and Security Concerns of Online Applica...
As seemingly everyone is moving toward working online, security concerns are being thrown to the wayside with troubling consequences. A recent occurrence at a h...
More Evidence that Speed Is Key to User Experie...
A while back, Marissa Mayer of Google shared some very compelling research results at a Web 2.0 conference. In essence, she stated that an additional delay of 0...
A Simple Product Line the Secret to Apple...
In these tough economic times, one reads of disappointing earnings and layoffs almost every day. Certainly, consumer electronics companies are not unaffected, a...
Modern Mobile Phones Frustrate Most Users
The BBC reports on a study conducted by Mformation, which reveals that of 4,000 people interviewed in the UK and US, 61% claim that “setting up a new hand...
YouTube on TiVo
YouTube Spreads to More Consumer Electronics
YouTube announced yesterday yet another way to access its videos on a TV: through the Sony Playstaion 3 (PS3) and Nintendo Wii. The service is now in beta but t...
A Film About Industrial Design
Gary Hustwit brings us “a look at the creativity at work behind everything from toothbrushes to tech gadgets” with his new feature-length documentar...