Insights

Insights

Insights on innovation. We look at innovation wherever it comes from… startups, corporations and independent inventors. Our articles examine all angles of innovation, from concept to development to go-to-market, growth and scaling. We draw insights on how to apply learnings to your own organization and occasionally share things that Boom Factor has been working on as well. Hope you enjoy and hope to hear from you as well

Insights on innovation. We look at innovation wherever it comes from… startups, corporations and independent inventors. Our articles examine all angles of innovation, from concept to development to go-to-market, growth and scaling. We draw insights on how to apply learnings to your own organization and occasionally share things that Boom Factor has been working on as well. Hope you enjoy and hope to hear from you as well!

Innovation Weekly
This is the beginning of a weekly series of Boom Factor’s top picks in conversations on innovation. Overcoming Innovation’s Roadblocks: Poor Prioritizatio...
10 Deadly Sins of Corporate Innovation
According to one of the most highly regarded innovation experts, Clayton Christensen, about 60% of corporate innovations never see the light of day and another...
Why We Changed Our Name to Boom Factor
We recently changed our name from Montparnas to Boom Factor. As with any name change, it wasn’t just about the name; it was about capturing a new vision for our...
Biggest Mistake that Product Managers Make
Entrepreneurs can be considered the ultimate product managers, taking an idea from just a concept, and building out a product without the help of existing brand...
Customer Journey Mapping
Customer journey mapping is not just a technique for big-budget projects or companies, but a critical step in understanding your customers’ needs, desires...
Growth Hack Your Site in 3 Steps
Growth Hack Your Site in 3 Steps
Do you want to hack your site’s growth, but don’t know where to start? Well, this article is for you! Growth hacking can be very complex, but it doesn’t have to...
Surviving the Startup Roller Coaster
What Goes Up, Must Come Down: Keeping Sane on t...
One of the most important things that I’ve learned in the three years that I’ve been working on our startup, AtmaGo, is that it really is a rollercoaster ride....
Yes, Big Corporations Can Innovate Too
I used to think, like many, that large corporations cannot innovate. I thought that they are too large, too boring, and too riddled with politics and institutio...
Flawless Product Design with a Large Team
A user experience that is designed by a group should be as seamless and coherent as though it was designed by an individual. When experiences are created by a t...
Avoiding Agile Disaster
Agile development can be a wonderful thing. Unlike a waterfall approach that can be mired with checkpoints, bottlenecks, and other friction, Agile can free orga...
People Prefer Choice over Better User Experienc...
Recent research suggests that if consumers perceive that their freedom of choice is limited, they will often switch to a new product from one with which they ar...
The Future of Interaction
In his article A Brief Rant on the Future of Interaction, Bret Victor counters the status quo and a recent video from Microsoft projecting the future of interac...
UX Design and Business
A few months ago, I received an MBA from the MIT Sloan School of Management. As a UX designer, it seemed a strange choice to many I spoke to about the decision,...
Market Research and the Primitive Urges of the...
“The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they s...
Design Research & Innovation: An Interview...
Great words of insight (as usual) from Don Norman in an interview with Jeroen van Geel on Johnny Holland Magazine. He talks about the gaps between academic rese...
Baidu Focuses on Usability Not Proliferating Fe...
A recent Financial Times article, “Functionality remains Baidu’s priority” (free registration required), juxtaposes Baidu’s product developmen...
Content Strategy and UX Design
In “Fusing Content Strategy with Design”, David Gillis gives a very good summary of content strategy and its interplay with the overall user experie...
Fueling the Organic Growth Cycle for Web Produc...
Growing a vast customer base for an online product is a complex process that encompasses marketing, product development, and luck. However, it is possible to st...
Boom Factor Helps Design TiVo’s Revolutio...
To much fanfare and critical acclaim, TiVo announced last week its new Premiere DVR that features a ground-breaking user interface. I’m very happy to say...