LG ARENA won the IF Communication Design Award for the 3D S-Class User Interface featured on its latest handset, LG ARENA, which was awarded Gold in the Product Interfaces category. The interface, which won over all graphic user interfaces in several product categories, is used on LG’s other high-end phones, namely: Viewty Smart (LG-GC900), LG-GM730 and LG-GD900 Crystal.
In the company’s press release, Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company is quoted saying:
“Through recognition from this prestigious organization, LG has once again proven its design expertise and innovation not only in physical appearance but also in user interface, […] LG will continue to lead with products that enhance the user experience.”
The company also explains some of the interface’s success, as follows:
“By applying 3D effects and transitions, virtual elements look and act more like real, physical objects”
The promotional website established by the company for the ARENA and its interface is available at: http://sclassui.lgmobile.com/.