Phase 1: Meet Your Startup
Think of yourself as a venture capitalist with an agenda, and consider us as the startup team that you’re funding to create a product and business to address the market opportunity that you dictate. Our startup team is lead by two or three co-founders that will understand the need and market better than anyone, will lead the implementation team to create a solution, will launch the product and will lead acquisition, and will provide the vision and execution needed to iterate to product-market fit and traction. The main difference in our approach is that we want you to be an active investor, and we will engage you in the process to provide input on our progress.
Phase 2: Obsessively Learn the Customers Needs
We start by understanding the opportunity that you’d like us to tackle. However, rather than jumping into solutions, we dive into understanding the underlying challenge and the customers better than you or any of your competitors. We do so by getting out of the building and talking to as many people as we can in real-life situations and settings rather than in a lab or focus group room. Our aim is usually to speak with about a hundred people that are likely to have the problem that we’re trying to solve.
Phase 3: Get the Solution Out There!
We refuse to waste your money on dead ends, or on debating countless little details that will have no bearing on the viability of the solution. If we can test the solution with a paper prototype or manual process, we’ll do it! If not, we will focus on one to three main features that we’ll build quickly and we’ll get into the hands of real people. We partner with great cost-effective teams in various specialities such as web, mobile, and hardware engineering to get a strong MVP in the market quickly.
Phase 4: Listen, Improve, Repeat
It’s no coincidence that many hugely successful products started out as something completely different. It’s simply impossible to anticipate what will resonate with people and how they will use a product. We launch early because the product development process really starts once a product is out in the wild. We will obsessively listen to customers’ feedback and questions and will keep iterating on the product in order to create the particular solution that customers will love. We can tell when that happens because user adoption will take off. At this point, we can be confident that what we have can stand alone as a viable business and will actually add to the value of your company.
Phase 5: Hand the Reins Over
Once we have built a successful product and business for you, we will hand it off. We will work closely with your team across disciplines to transfer any gaps in knowledge and learnings from each of the iterations of the product. A key part of this will be exploring key decisions and analytics that helped steer the offering, including identifying key opportunities to explore for future iterations.