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Work With Us – Intro

Interested in working with Boom Factor?

Great! Our aim is to take the opportunity that you identify and ultimately deliver a product that has proven traction. We do this by understanding the challenge better than anyone else, and constantly iterating on the initial product we put in the market until we find strong product-market fit and reach sustainable growth.

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We build breakthrough businesses by employing the tenets that make startups successful at innovation…


  • Small, cross-disciplinary teams driven by vision and speed above all
  • Get out of the building and talk to countless real people in real-life situations
  • Focus on no more than three key features that will be far superior to anything else in the marketplace once you perfect them
  • Get a basic product into the hands of real users as soon as those core features are working, and forget all the other distractions. If you can test out the solution with less, do it!
  • Launching is not the end; it’s the beginning. Nothing matters more than feedback from real people using the product in real situations.
  • Listen to feedback and keep improving the product until adoption explodes and you clearly have product-market fit.
  • Pivot if you have to, but stay in the same problem space.

How We Work – Phases

Phase 1: Meet Your Startup

Think of yourself as a venture capitalist with an agenda, and consider us as the startup team that you’re funding to create a product and business to address the market opportunity that you dictate. Our startup team is lead by two or three co-founders that will understand the need and market better than anyone, will lead the implementation team to create a solution, will launch the product and will lead acquisition, and will provide the vision and execution needed to iterate to product-market fit and traction. The main difference in our approach is that we want you to be an active investor, and we will engage you in the process to provide input on our progress.

Phase 2: Obsessively Learn the Customers Needs

We start by understanding the opportunity that you’d like us to tackle. However, rather than jumping into solutions, we dive into understanding the underlying challenge and the customers better than you or any of your competitors. We do so by getting out of the building and talking to as many people as we can in real-life situations and settings rather than in a lab or focus group room. Our aim is usually to speak with about a hundred people that are likely to have the problem that we’re trying to solve.

Phase 3: Get the Solution Out There!

We refuse to waste your money on dead ends, or on debating countless little details that will have no bearing on the viability of the solution. If we can test the solution with a paper prototype or manual process, we’ll do it! If not, we will focus on one to three main features that we’ll build quickly and we’ll get into the hands of real people. We partner with great cost-effective teams in various specialities such as web, mobile, and hardware engineering to get a strong MVP in the market quickly.

Phase 4: Listen, Improve, Repeat

It’s no coincidence that many hugely successful products started out as something completely different. It’s simply impossible to anticipate what will resonate with people and how they will use a product. We launch early because the product development process really starts once a product is out in the wild. We will obsessively listen to customers’ feedback and questions and will keep iterating on the product in order to create the particular solution that customers will love. We can tell when that happens because user adoption will take off. At this point, we can be confident that what we have can stand alone as a viable business and will actually add to the value of your company.

Phase 5: Hand the Reins Over

Once we have built a successful product and business for you, we will hand it off. We will work closely with your team across disciplines to transfer any gaps in knowledge and learnings from each of the iterations of the product. A key part of this will be exploring key decisions and analytics that helped steer the offering, including identifying key opportunities to explore for future iterations.