12 Mar 2007

February UX Re-cap

12 Mar 2007
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Well, February was an extremely busy month, and for the shortest month of the year was packed with quite a few gems from the User Experience community. Here is a re-cap of a few articles and concepts that should not go without mention:

Does Your Copy Hold Up To A Quick Glance?

by Jessica Neuman Beck (via GUUUI)

Jessica Neuman Beck covers key principles on ensuring that copy holds a user’s attention and at least conveys as much information in as little as a glance. The article covers visual support such as increased margins, brief paragraphs, using pictures, headlines and captions: white space is our friend. Another great reminder was to use what we know about the way people scan a web page (F Shape pattern and beyond – see our previous write-up).

Effective User Assistance Design: Ten Best Practices

by Meghashri Dalvi

This article covers a great number of excellent points about designing effective user assistance materials. This is a must-read for all as it not only provides insight on how to support users with effective materials, but also on how to create effective products by keeping the users’ needs in mind. Points include: step into your users shoes, adopt good designs, test on real users and use many, many examples in your user assistance.

Advertising versus Research: different ways to try and change your customers’ behaviour

by Paul Adams of Re-Frame.info

This article is a great study of missing the mark in advertising and product development. Knowing your audience and knowing how to communicate and cater to them effectively can be very powerful tools to achieving success.

Transitioning from User Experience to Product Management

by Jeff Lash and Chris Baum

Boxes and Arrows authors offer great points connecting Product Management and User Experience Design practices. As products and interactions continue to evolve, UX practitioners are becoming more involved in the product definition tasks and the transition to this strategic role is increasingly becoming common. Also see the second part in this series.

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